YouTube Music Introduces “Monthly Audience” Metric — Doechii and Eminem Leading the Pack
YouTube Music has recently launched a new metric called Monthly Audience to better represent an artist’s reach across the YouTube ecosystem. Unlike the traditional monthly listeners count on other streaming platforms, YouTube Music’s Monthly Audience measures the total number of unique users who engage with an artist’s content across all YouTube platforms — including YouTube Music, YouTube Shorts, and even YouTube Kids — within the past 28 days.
This innovative metric updates daily, giving both artists and fans a more dynamic and comprehensive view of an artist’s popularity. For example, if someone watches a music video on YouTube or streams a song on YouTube Music, it counts toward that artist’s Monthly Audience. This provides a fuller picture of an artist’s real-world impact beyond just audio streams.
To display this metric publicly, artists need to meet certain requirements, such as having an Official Artist Channel with over 100,000 subscribers and a Monthly Audience exceeding 50,000 unique users.
Among the artists shining brightest in this new measurement are rising star Doechii and legendary rapper Eminem. Doechii has recently gained significant attention for her unique style and breakthrough singles like “Anxiety” and “Denial Is a River,” which have resonated strongly with younger audiences. Meanwhile, Eminem continues to dominate with his expansive catalog and ability to connect across generations.
This shift in how music popularity is tracked reflects the evolving ways fans consume music and video content today. YouTube Music’s Monthly Audience metric is a smart move to capture those diverse listening habits and gives artists new insights into their fanbase across various formats.
Stay tuned as this metric gains traction and reshapes how success is measured in the digital music era.
