Africa’s Most Endorsed Artist? Davido’s Endorsement Legacy in 12 Brand Collabs

Africa’s Most Endorsed Artist? Davido’s Endorsement Legacy in 12 Brand Collabs

When it comes to Afrobeats, Davido is not just a superstar – he’s a brand. Over the years, the Nigerian hitmaker has built an impressive portfolio of endorsements with both local and global companies, making him arguably Africa’s most endorsed artist.

From tech to fashion, drinks to banking, here are 12 major brands Davido has collaborated with:

1. Davido x PlayStation 🎮

Davido brought Afrobeats into the gaming scene when he linked up with PlayStation, giving fans a taste of global pop culture and music crossover.

2. Davido x Puma 👟

As a fashion-forward artist, Davido’s partnership with Puma cemented his role as a global style icon and brand ambassador for Africa.

3. Davido x Infinix 📱

The smartphone giant tapped Davido to connect with young Africans, boosting its popularity across the continent.

4. Davido x Wema Bank (ALAT) 🏦

Through his deal with Wema Bank, Davido became the face of digital banking innovation in Nigeria.

5. Davido x Pepsi 🥤

One of his longest-running and most iconic deals – Davido’s Pepsi endorsement remains a classic moment in African music brand history.

6. Davido x Martell 🥃

This luxury partnership showed Davido’s global appeal, linking Afrobeats to premium lifestyle branding.

7. Davido x 1xBet 🎲

Sports and entertainment collided as Davido partnered with one of Africa’s biggest betting platforms.

8. Davido x Travelbeta ✈️

Promoting smart and easy travel solutions, this deal gave fans a chance to connect their love for music with adventure.

9. Davido x Close-Up 🦷

The energetic, youthful toothpaste brand was a perfect match for Davido’s vibrant personality.

10. Davido x MTN 📡

Early in his career, Davido bagged a major telecom deal with MTN, expanding his fan reach across Nigeria.

11. Davido x AXE (Unilever) 🌍

As part of a global grooming campaign, Davido stood tall as Africa’s face for AXE, linking music, masculinity, and confidence.

12. Davido x Viva Detergent 🧼

Even in the fast-moving consumer goods space, Davido proved his marketability by endorsing Viva Detergent

Davido: Beyond Music, A Global Brand

From consumer goods to luxury brands, Davido’s endorsements prove his star power is not limited to the stage. His ability to connect with fans, influence markets, and represent Africa on a global scale makes him not just an artist – but a brand powerhouse.

👉 Do you think Davido is Africa’s most endorsed artist? 

Drop your thoughts in the comments!