December 18, 2025
Carter Efe Becomes New Martell Brand Ambassador 🎉
Popular Nigerian comedian, singer, and Twitch streamer Carter Efe has added another major achievement to his growing list of milestones as he officially bags a brand ambassador deal with Martell, one of the world’s most prestigious cognac brands.
This latest endorsement comes shortly after Carter Efe made history on Twitch by recording 83,000 live viewers during a livestream with global music star Davido, setting a new record for the most-watched Twitch livestream in Africa. He also became the first African streamer to surpass 20,000 subscribers on Twitch and currently stands as the most followed African streamer on the platform.
Carter Efe x Martell: A Perfect Blend
Martell’s decision to partner with Carter Efe highlights his massive influence among African youths and the global digital community. Known for his energetic personality, relatable content, and strong online presence, Carter Efe perfectly represents Martell’s values of excellence, culture, and celebration.
Reacting to the announcement, fans across social media have congratulated the entertainer, describing the deal as a well-deserved reward for his consistency and creativity.
From Content Creation to Global Recognition
Carter Efe’s rise from viral skits to music hits and record-breaking livestreams proves that African creators are now dominating the global entertainment space. His Martell ambassador deal further cements his status as one of Nigeria’s most influential digital creators.
As Carter Efe continues to break boundaries, this partnership signals even bigger opportunities ahead.
🎊 Congratulations to Carter Efe on this huge achievement!
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